About this Blog
Marketing, Messaging, Branding, Publicity, Public Relations, Social Media Buzzing, Promotion, Advertising and Reputation Management tactics, trends, tips, tools, tricks and masterful strategies for inexpensive, efficient and highly effective campaigns for individuals, professionals, executives, businesses and organizations of all sizes and types. Learn to shape and promote your uniqueness, optimize your media mix and to maximize your use of guerrilla and highly-viral marketing techniques and technologies in order to achieve the best results and highest ROI fast. MAD MARKETING TACTICS covers every aspect of your emergence, penetration and domination of your target market, from creation of content, to social media signal-to-noise minimization, to sloganation to building rapid credibility, company 'personality,' and loyalty.
Our Founder, host and principal content provider is Douglas E. Castle, who can be accessed either through his Blog (click), or through his Linked In Profile (click).
About Douglas E. Castle
Professional Resume
Douglas E. Castle is a senior level expert in all matters of high-level corporate negotiations, deal structure and finance, strategic planning, international business and major project management. He speaks, consults and writes frequently about these subjects, as well as about key aspects of leadership, crisis management and the Human Condition. He authors a great many blogs on a number of subjects.
Mr. Castle has been, and continues to be a seasoned and acclaimed advisor, director and trustee to emerging enterprises and growing companies worldwide, across a broad variety of industries on matters of organizational development, strategic planning, financing (both institutional equity and debt), international incorporations and negotiating of co-ventures, mergers and acquisitions. Mr. Castle’s current passions are centered upon leveraging his wealth of experience in high-stakes corporate negotiations, deal structure, organizational engineering, strategic planning and financing to foster innovation and entrepreneurial growth and success.
Mr. Castle’s professional resume has encompassed: international banking, asset-based financing, merchant banking (equity), factoring, trade financing, credit enhancement and surety, transactional structuring (mergers, acquisitions, LBOs, ESOPs, management buy-outs, transnational and domestic co-ventures) and the creation of investment instruments. He has written and presented operating plans for, and has chartered a number of international commercial and economic development banks and reinsurance companies in multiple offshore and international jurisdictions, with an aggregate capitalization of in excess of $12.8 billion USD. During the past thirty years, he has also incorporated close to one hundred IBCs (international business companies) across all business sectors. He has worked as a turnaround expert for troubled US and UK companies, and has renegotiated loan terms with banks, other creditors, bondholders and shareholders for these companies, both as pre-bankrupts, and as debtors-in-possession and trustees-in-possession.
Mr. Castle’s current affiliations include: Executive Director of Global Business Intel™, an unincorporated Division of Global Edge Technologies Group, LLC; Director and Senior Consultant of The Castle Consultancy; Managing Director and Member of Global Edge Technologies Group LLC, and others. You can obtain more information about Douglas Castle’s personal, educational and professional background by visiting either http://www.linkedin.com/in/douglascastle, or http://aboutdouglascastle.blogspot.com/.
Some of Mr. Castle’s prior engagements have included: Acting Chairman and CEO of TNNWC Group, LLC; Senior Financial Analyst In Charge Of Special Projects for National Westminster Bank, plc; Adjunct Associate Professor in the Department of Banking, Finance and Investments at Hofstra University; Director of Capitol Guaranty Surety Company Inc., Director of First Empire Capital Corporation and First Empire Autolease, Inc., Intelligence Contractor for Kroll International Inc. and numerous others.
Mr. Castle received his B.S. in Economics from Stony Brook University (1976), with Omicron Delta Epsilon honors (as well as a New York State Regents Scholarship), and he received his MBA in Public Accounting from The Hofstra University Graduate School Of Business (with a graduate fellowship) in 1979.
Mr. Castle is a passionate and prolific writer about topics relating to Internationalism, Futurism, Leadership, and a variety of other non-financial topics. He authors a number of blogs and is active in social media, publicity and branding campaigns for select clients. A brief sampling of some of these blogs follows:
THE GLOBAL FUTURIST – http://theglobalfuturist.blogspot.com/
THE INTERNATIONALIST PAGE – http://theinternationalistpage.blogspot.com/
TAKING COMMAND! – http://takingcommand.blogspot.com/
MAD MARKETING TACTICS! – http://madmarketingtactics.blogspot.com/
INFOSPHERE™ BUSINESS ALERTS! - http://InfoSphereBusinessAlerts.blogspot.com
BUSINESS AND PROJECT PLANNING - http://BusinessAndProjectPlanning.blogspot.com
LINKS 4 LIFE ALERTS! - http://Links4LifeAlerts.com
SENDING SIGNALS! - http://SendingSignals.blogspot.com
BRAINTENANCE - http://Braintenance.blogspot.com
A comprehensive list of Mr. Castle’s Blogs and RSS Feeds, hosted on both Blogger and WordPress, can be found at http://DouglasCastleRSSFeeds.com.
Note:You may receive a download of Douglas E Castle’s complete curriculum vitae in a .pdf format by clicking on: http://bit.ly/DouglasECastlePDF1.
Tags, Topics, Subjects, Labels, Search Terms, Categories and Keyword Phrases:
Marketing, social media, buzzing, advertising, publicity, news releases, increase traffic, strengthen branding, achieving recognition, creating a unique identity, developing credibility, writing effective copy, visual promotion, audio effects, cadence, rhythm, rhyme, poetry, memorability creating multi-media campaigns, using outtakes, humor in promotion, differentiating yourself from the mainstream, power words, using embedded images, hysterical photo captioning, logo design, slogans that sell, multi-sensorial momentum, grassroots promotion, crushing your competition, dominating your market space, crazy marketing tactics and strategies, subliminal suggestion, in-touch marketing, surveys and polls, contests to attract and engage prospects, identifying your market, focus groups, multi-plexing communications, higher visibility, repetition, taglines, jingles, SEO, symbols, famous quotations, endorsements, testimonials, mystique, building a legend, exploiting fear and greed, the “Human Factor”, visual aids, graphs, charts, comparisons, exploiting the competition, negative campaigning, thinking ‘outside of the box’, the halo effect, credibility by association, the art of assumptive logic, heat maps, ad positioning, licensing, joint venturing, cooperative marketing and leveraging marketing costs, reciprocity to gain allies, increase quality backlinks, rating services, ranking systems, marketing and media trends, reputation management, tipping points, critical mass points, telling a good story, short but effective PowerPoint and slideshow presentations, using customer feedback and collaboration, call to action, sense of urgency, perception and impression, artificial shortages, PR nightmares, Public Relations, free press opportunities, deadlines, adult diapers, Lingovations, parodies, pictures, evaluating CPM, Pavlov’s conditioning and responses, message delivery systems, packaging, arousing curiosity, confrontation and controversy to spark interest, use of experts, applied behavioral psychology, cognitive dissonance, sponsorship, Maslow’s Hierarchy, catchy topics, stunning headlines, opening rates, distribution strategies, affiliate programs, customer loyalty programs, shocking images and messages, ambient signal-to-noise ratio, hidden cues, addressing needs, easing pain points, using comparisons, memorable metaphors, alliteration, bulletizing, Public Service Announcements, PSAs, the “David versus Goliath” effect, Veblen Effects, conspicuous consumption, acronyms, graphics, power and passion, flexible marketing plans, getting attention, product and service differentiation, memorability, writing ad and editorial copy, developing slogans and taglines, social media techniques and technologies, search engine optimization, using classified ads, the halo effect of association, testimonials, behavioral psychology, subliminal suggestion, call to action, humor, creativity, originality, anchoring, advertorial, infomercial, name recognition, establishing credibility, public and industry prominence, market share, knowing your audience, interactivity with prospective customer base, mass versus class, vertical versus broad-based marketing, media mix, CPM, calculating ROI on social media news releases and advertising, embedded images, the power of images, the use of voice, sensorial overload, value proposition, musical themes, cadences, poetic devices and wordplay, exaggerated metaphors, extreme examples and illustrations, efficient word and space usage, stereotyping, surveys, market research, inbound marketing, in-touch appeals, use of stories and surprises, secrets, symbolism, logos, puzzles and mysteries, contests, affiliate programs, cooperative advertising, the art of storytelling, great outtakes, behind-the-scenes, fun with failures, collaborating with your target market, illusions, behavioral psychology, subconscious mind, jingles, embedded photos, audio and video tools, referencing, quoting, blitzes, bursts, waves, cycles, buzzicology, multiple campaigns, cognitive confusion, verbal magnetism, value proposition, lists of features, lists of benefits, power words, leaking techniques, negative campaigning, memorable brand imprinting, brevity and bullets, emotional and logical appeals, sense of urgency, crowd mentality, using statistics and graphics for support and credibility, VAKOG, Lingovations, Sloganizing, Simplifying, Maslow’s Hierarchy of Needs, win-win choices, overcoming objections, perception and illusion, meeting demand, easing pain, creating demand, list of benefits, establishing ‘bonus’ value, third-party objectivity, TNNWC, news releases versus press releases, fads, name-dropping, coat-tailing, turning weaknesses into strengths, planning and budgeting, mobile marketing, publishing, email and newsletter campaigns, timing of announcements and alerts, ad and product placement, celebrity endorsements, personalizing your appeal, landing page, launching pages, inbound links, arousing curiosity, Search Engine Optimization, tracking and responding to trends, use of autoresponders, customer questionnaires, quality assurance management, the ‘Funnel Effect’ and customer qualification, collaboration and retention,
